VAB FreeWheel Council, VAB Produce Checklist for Buying Premium Video New definition of premium video proposed Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’ Company plans to use first-party data to improve measurement of streaming VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement Is an impression an impression, or should only premium video count? Latest VAB VAB Offers Way to Compare TV vs. Digital By Jon Lafayette published 26 April 16 Multichannel News Cable, Broadcast Team to Create Video Ad Group By R. Thomas Umstead published 18 May 15 Multichannel News VAB Report: Undecided Voters Most Infuenced by TV By Jon Lafayette published 13 October 16 Multichannel News 1234Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Are Kenny, Chuckster and 'Inside the NBA' Moving to Amazon?2‘Judge Judy,’ ‘Hot Bench’ Renewed for 2 More Years 3ESPN, Amazon Prime Video Reportedly Close To New Deals With the NBA 4RuPaul Game Show ‘Lingo’ Returns to CBS May 24 5Catchy Comedy Features ‘Gomer Pyle, USMC’ Weekend Marathon