Unruly

Direct publisher inventory key to activating at scale

Acquisition of Amobee DSP provides a boost

Programmatic buys can be based on attribute including genre and rating

Video ad platform Unruly said it launched a suite of self-service tools that let publishers package, price and sell programmatic over-the-top and connected TV inventory to advertisers.

Programmatic video ad platforms Unruly and Publica said they are working together to give connected TV sellers more control and better monetization over their inventory.

Not only are more viewers watching connected TV, but the advertising on CTV is more effective, according to a survey by video advertising platform Unruly, part of Tremor International.