Unified ID 2.0 Paramount Enables Unified ID 2.0 for Connected TV Ad Sales Advertisers can match first-party data to Paramount’s EyeQ streaming inventory AMC Networks Signs Up For Trade Desk’s Unified ID 2.0 Move makes digital inventory easier to buy programmatically FuboTV Becomes First Connected TV Company to Join Unified ID 2.0 Advanced Ad Initiative The open-source identify framework, led by The Trade Desk, aims to maintain targeted advertising on the open internet as third-party cookies go away NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Pam Grier in Prime Video Horror Series ‘Them: The Scare’ 2Baseball Is Back, March Madness Continues and Prime Video Steps Into the Ring: What’s on This Weekend in TV Sports (March 30-31)3Jerry Seinfeld and Sting Will Pop Up in Billy Joel MSG Special on CBS 4Anchor Don Alhart Sets Retirement After 58 Years at WHAM Rochester 5Warner Bros. Discovery Brings Candy Crush To Life In Branded Content