Unified ID 2.0

Latest about Unified ID 2.0

couple watching addressable advertising

LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0

By Jon Lafayette published

Brands will be able to use first-party data to target ads

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Paramount Global West Coast headquarters

Paramount Enables Unified ID 2.0 for Connected TV Ad Sales

By Jon Lafayette published

Advertisers can match first-party data to Paramount’s EyeQ streaming inventory

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Evan Adlman Unified ID 2.0 AMC Networks

AMC Networks Signs Up For Trade Desk’s Unified ID 2.0

By Jon Lafayette published

AMC Networks said it will adopt Unified ID 2.0, a system for identifying viewers in a privacy-compliant manner while enabling targeted advertising.

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fubotv

FuboTV Becomes First Connected TV Company to Join Unified ID 2.0 Advanced Ad Initiative

By Daniel Frankel last updated

The open-source identify framework, led by The Trade Desk, aims to maintain targeted advertising on the open internet as third-party cookies go away

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