Unified ID 2.0
Latest about Unified ID 2.0

LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0
By Jon Lafayette published
Brands will be able to use first-party data to target ads

Paramount Enables Unified ID 2.0 for Connected TV Ad Sales
By Jon Lafayette published
Advertisers can match first-party data to Paramount’s EyeQ streaming inventory
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