tvb
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Netflix Ad Reach is Tiny Compared to Local TV News, TVB Says
By Jon Lafayette published
Even in Grand Rapids, newscasts top delivery of Netflix’s top shows

CIMM, 4As, TVB To Study Ways To Evolve Local Measurement
By Jon Lafayette published
Consulting firm Sequent Partners hired

Almost Half of Amazon Prime Video's ‘Thursday Night Football’ Viewers Watched on Local Broadcast
By Jon Lafayette last updated
Stations in San Francisco and Houston delivered 494,135 impressions

Television Is Most Important in Influencing Purchase: TVB Study
By Jon Lafayette last updated
90% of online shoppers said TV influenced their searches

TVB: TV Was Biggest Influence in Virginia Governor's Race
By John Eggerton last updated
Survey said seven of 10 said broadcast was tops among TV influencers

TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs
By Mike Farrell published
Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

ABC Owned Stations Shift to Using Impressions to Sell Ads
By Jon Lafayette last updated
Change puts TV and digital on common footing

Democrats Spending 2 to 3 Times More on Cable Ads Than Republicans
By Gary Arlen published
Kantar Research also cites campaigns' growing reliance on digital platforms
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