tvb

Latest about tvb

Netflix

Netflix Ad Reach is Tiny Compared to Local TV News, TVB Says

By Jon Lafayette published

Even in Grand Rapids, newscasts top delivery of Netflix’s top shows

Currency
measuring tape

CIMM, 4As, TVB To Study Ways To Evolve Local Measurement

By Jon Lafayette published

Consulting firm Sequent Partners hired

Currency
San Francisco 49ers vs. Houston Texans in NFL preseason football on Aug. 25, 2022.

Almost Half of Amazon Prime Video's ‘Thursday Night Football’ Viewers Watched on Local Broadcast

By Jon Lafayette last updated

Stations in San Francisco and Houston delivered 494,135 impressions

Currency
A family watching TV

Television Is Most Important in Influencing Purchase: TVB Study

By Jon Lafayette last updated

90% of online shoppers said TV influenced their searches

Currency
TVB

TVB: TV Was Biggest Influence in Virginia Governor's Race

By John Eggerton last updated

Survey said seven of 10 said broadcast was tops among TV influencers

Policy
TVB Forward

TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs

By Mike Farrell published

Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

Business
Debra OConnell Disney ABC Stations

ABC Owned Stations Shift to Using Impressions to Sell Ads

By Jon Lafayette last updated

Change puts TV and digital on common footing

Advertising
Kantar’s Campaign Media Analysis Group VP and general manager Steven Passwaiter

Democrats Spending 2 to 3 Times More on Cable Ads Than Republicans

By Gary Arlen published

Kantar Research also cites campaigns' growing reliance on digital platforms

As I Was Saying
Emily Barr has guided the Graham Media Group stations through the challenges of 2020.

Emily Barr to Local Broadcasters: ‘We Must All Do Better’

By Michael Malone published

Hold public officials accountable, she tells TVB conference attendees, and diversify station ranks from bottom to top

Programming
Emily Barr testifying on STELAR in Congress in October 2019.

Emily Barr Named ‘B+C’ Broadcaster of the Year

By B+C Staff published

Emily Barr, president and CEO of Graham Media Group, is B+C’s Broadcaster of the Year, an award she will receive at TVB’s Alt Forward Conference.

Stations
1 2 Archives