Latest tvb

A family watching TV

Television Is Most Important in Influencing Purchase: TVB Study

By Jon Lafayette last updated

90% of online shoppers said TV influenced their searches

Broadcasting & Cable
TVB

TVB: TV Was Biggest Influence in Virginia Governor's Race

By John Eggerton last updated

Survey said seven of 10 said broadcast was tops among TV influencers

Broadcasting & Cable
TVB Forward

TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs

By Mike Farrell published

Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

Broadcasting & Cable
Debra OConnell Disney ABC Stations

ABC Owned Stations Shift to Using Impressions to Sell Ads

By Jon Lafayette last updated

Change puts TV and digital on common footing

Broadcasting & Cable
Kantar’s Campaign Media Analysis Group VP and general manager Steven Passwaiter

Democrats Spending 2 to 3 Times More on Cable Ads Than Republicans

By Gary Arlen published

Kantar Research also cites campaigns' growing reliance on digital platforms

Multichannel News
Emily Barr has guided the Graham Media Group stations through the challenges of 2020.

Emily Barr to Local Broadcasters: ‘We Must All Do Better’

By Michael Malone published

Hold public officials accountable, she tells TVB conference attendees, and diversify station ranks from bottom to top

Broadcasting & Cable
Emily Barr testifying on STELAR in Congress in October 2019.

Emily Barr Named ‘B+C’ Broadcaster of the Year

By B+C Staff published

Emily Barr, president and CEO of Graham Media Group, is B+C’s Broadcaster of the Year, an award she will receive at TVB’s Alt Forward Conference.

Broadcasting & Cable
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TVB: For NFL Playoffs, Broadcast TV Yards Ahead of Cable

By Jonathan Kuperberg, Broadcasting & Cable published

Multichannel News
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