tv measurement Wolk: As ACR Grows, Set-Tops Shrink … and TV Measurement Gets Even Trickier The number of set-top boxes is shrinking, while the number of smart TVs is growing at a similarly steady rate. This is likely to make measurement harder to calculate in the years to come Wolk: TV Measurement Reaches the Crossroads People are watching more video in more places than ever. For the brands and agencies that service them, this has created a conundrum Setting the Record Straight About Modern Media Measurement New approaches should be part of the industry's shift in direction Latest tv measurement The Not-So-Hidden Problem With Big Data Sets By Molly Poppie published 19 October 21 Industry's current data sets don't always represent who is watching Broadcasting & Cable ANA: We Need 'More Robust' Measurement System By John Eggerton published 20 September 21 Advertiser lay down the media measurement law, including fully backing MRC Broadcasting & Cable Eagan Initiates Media Measurement Coverage By Mike Farrell published 9 April 15 Multichannel News Rentrak Redefines TV Measurement Terms By Will Hagle published 18 June 14 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
The Not-So-Hidden Problem With Big Data Sets By Molly Poppie published 19 October 21 Industry's current data sets don't always represent who is watching
ANA: We Need 'More Robust' Measurement System By John Eggerton published 20 September 21 Advertiser lay down the media measurement law, including fully backing MRC
