Latest about tv measurement
Wolk: As ACR Grows, Set-Tops Shrink … and TV Measurement Gets Even Trickier
The number of set-top boxes is shrinking, while the number of smart TVs is growing at a similarly steady rate. This is likely to make measurement harder to calculate in the years to come
Wolk: TV Measurement Reaches the Crossroads
People are watching more video in more places than ever. For the brands and agencies that service them, this has created a conundrum
Setting the Record Straight About Modern Media Measurement
New approaches should be part of the industry's shift in direction
The Not-So-Hidden Problem With Big Data Sets
Industry's current data sets don't always represent who is watching
