TikTok
Latest about TikTok

ISpot.tv Providing Cross-Platform Ad Measurement with TikTok
By Jon Lafayette published
Integration provides metrics for evaluating campaigns

Paramount Celebrates 'Mean Girls Day' By Slicing Iconic Lindsay Lohan Comedy Into 23 Short TikTok Videos
By Jack Reid published
Paramount tries to make 'fetch' happen for a core audience that wasn't even born in 2004

Chicken Soup Brings TikTok Video To Redbox Kiosks
By Jon Lafayette published
Crackle Connex platform serves ads to out-of-home viewers

TikTok Offers IAS For Brand Safety in More Countries
By Jon Lafayette published
Total Media Quality measurement available to advertisers in 23 new markets

House Democrats Frame TikTok Issues as Part of Industrywide Problem
By John Eggerton published
Amid ban threats, letter to CEO suggests steps that could ameliorate concerns

Capitol Hill Chews Out TikTok CEO Shou Chew
By John Eggerton published
Hearing features calls for bans of short-form video site

Does Surfing TikTok Really Count as Watching 'TV'? (Wolk)
By Alan Wolk published
A research company recently made the dubious claims that watching short-form video on TikTok, Instagram and YouTube is the same as streaming. We're not so sure that's true

Rep. Chris Stewart Proposes Social Media Ban
By John Eggerton published
Utah Republican’s new bill would prevent those 15 and under from accessing sites
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