Latest about Social Video
How NBCU Smartly Leveraged Social Media to Drive Olympics Viewership
Social video now surpasses subscription video-on-demand in terms of consumer watch time, researchers say
Dooming Data of the Day: Gen Alpha Spends 78% of Its Screen Time on Social Video
Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life!
Tubular Labs Using Walmart Data To Gauge Social Ad Impact on Sales
Martha Stewart viewers buy chocolate chips and cocoa
Comcast’s Social Video Advantage With 50 Minutes of Watch-Time Per Unique Viewer
Comcast-owned videos were watched for 15.5 billion minutes by U.S. audiences across YouTube and Facebook
What Else Can Disney Do While Reaching 49% of the U.S. on Social Video?
Walt Disney Co.-owned videos were watched for 9.6 billion minutes by U.S. audiences across YouTube and Facebook in Q1 2022
Tubular Labs Launches GRP System for Buying Video on Social Channels
Enables comparability to TV measurement standards
NBC’s Olympics Won Gold in Social Video Despite Disappointing Ratings
NBC Sports’ reach doubled to 26.6 million unique users
'Saturday Night Live': Advertising and Social Video Trends
With insights from iSpot and Tubular Labs
