Latest Paramount
Paramount’s Bob Bakish Touts Digital Advertising Growth
By Jon Lafayette published
Direct-to-consumer advertising up 21% in Q2, while linear TV ads dropped 10%
Paramount Makes $1.62 Billion Deal To Sell Simon & Schuster to KKR
By Jon Lafayette published
Earlier agreement to sell publisher for $2.2 billion was blocked
Analyst Cuts Q2 Ad Revenue Forecasts for Broadcast, Cable
By Jon Lafayette published
MoffettNathanson’s Robert Fishman sees Disney, Paramount, AMC getting fewer ad dollars
Paramount Plus With Showtime Combo Streaming Service Launches Today
By Jon Lafayette published
Linear channel to be rebranded as Paramount Plus with Showtime
‘Yellowstone’ Season 5 (Finally) Drops on Peacock
By Daniel Frankel published
Under its disastrous deal with NBCU, Paramount drops the first eight episodes of the fifth and final season of its Taylor Sheridan mega-hit series ... on someone else’s streaming service
Holy ($25-a-Head) Cow! Taylor Sheridan's Reported $500 Million Production Largesse Amid Staggering Paramount Losses Roils Striking Media Biz (Frankel)
By Daniel Frankel published
Sure, it's good to be king ... but it doesn't always come off seemly
Paramount Sees Boost in Results From Campaigns Using VideoAmp Currency
By Jon Lafayette published
Likelihood to convert up 11%
CBS Affiliates Finally Return to Fubo
By Daniel Frankel published
Restoration of more than 200 local CBS broadcast stations culminates two-month standoff
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