New York Interconnect

Latest about New York Interconnect

Andrew Kandel New York Interconnect

New York Interconnect Names Andrew Kandel as CEO

By Jon Lafayette published

Executive succeeds Ed Renicker, who retired

Currency
Sona Pehlivanian of NY Interconnect

Quality Still Wins in TV’s New Advertising Landscape

By Sona Pehlivanian published

Why we need to acknowledge that not all impressions are created equal

BC Guest Blog
New York City skyline at night

New York Interconnect Renews Measurement Deal With Nielsen

By Jon Lafayette last updated

Cable joint venture also licenses Nielsen Ad Intel

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Dâna Barakat, VP, Marketing and Communications at New York Interconnect

Unifying the Language of TV: A Problem We Can All Agree On

By Dâna Barakat published

BC Guest Blog
Betsy Rella, VP, Research and Data, New York Interconnect

The Less-Discussed Data Points of TV’s New Reality

By Betsy Rella published

BC Guest Blog
Jason Swartz, VP, Advanced Advertising, New Business and National Sales, NYI

The Much-Needed Breakdown of Siloed TV Buying in the Pandemic

By Jason Swartz published

BC Guest Blog
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Six Necessary Elements for Successful Multiscreen Attribution

By Betsy Rella last updated

As TV campaigns become increasingly data-driven, addressable and cross-platform, the evolving science that is multiscreen attribution is taking center stage in marketers’ minds.

BC Guest Blog
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NY Interconnect Names Media Vets to Round Out Executive Team

By Mike Farrell published

Marketing
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Charter Works Toward Recoupling with New York Interconnect

By Mike Farrell published

Marketing