MGM is expected to spend more than $35 million to promote the new James Bond movie No Time to Die by the end of October, according to advertising intelligence company MediaRadar.
Over-the-top streaming services spent $1.06 billion on advertising this year from August, up 47% from a year ago, according to figures from MediaRadar.
Ad spending by streaming services dropped to $127.1 million in April, the lowest level so far this year and down 25% from the previous month according to figures from MediaRadar.
The Walt Disney Co., which reported that it has more than 100 million paying Disney Plus subscribers, has been boosting its advertising spending to attract and retain customers.
Since major league sports have returned to television in July, advertisers have pumped nearly $100 million into the coffers of the national networks, according to an analysis by MediaRadar.
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