marketing campaign Altice USA Rebrands Suddenlink as Optimum Transition of Suddenlink properties to Optimum begins today and continues over next several months Hulu Launches Marketing Campaign Amid Crowded Streaming Field ‘Start with Hulu’ is appeal to consumers E! News Launches 'Be Pop Cultured' Campaign Latest marketing campaign E! News Launches 'Be Pop Cultured' Campaign By Jon Lafayette published 22 August 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1CBS Shares 2024-2025 Schedule 2Lifetime Sets Nicole Brown Simpson Documentary3Spulu Speaks! JV Says It Has a ‘Pro-Consumer’ Service for Underserved Viewers4Sir Charles to Amazon? ‘Inside the NBA’ Star Barkley Says He Can Opt Out of His Warner Contract If TNT Loses Pro Hoops5Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global