E! News Launches 'Be Pop Cultured' Campaign

E! News, part of NBCUniversal’s E! cable network, is launching a new marketing campaign using the theme “Be Pop Cultured.”

The campaign, running on multiple platforms, features humorous questions to test viewers’ knowledge of what’s going on in music and entertainment.

“If you think Belieber is a typo, you need to Be Pop Cultured” goes one of the promos.

The campaign will also feature TV promos -- one plays on the notion of "an Iggy Azalea" being an exotic flower) and daily news flashes on the network, and will receive cross-channel support from other NBCUniversal networks via video spots and talent social efforts.

Read more at broadcastingcable.com.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.