Latest about Disney Advertising Sales
Disney Says Upfront Sales Were Up 5% to Record Levels
40% of commitments go to addressable inventory
Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports
Ad buyer Magna is beta-testing new capability
Disney Working With Affinity Solutions To Gain Insights Into Retail Behavior
Arrangement will generate real-time outcome data
Disney Looks Into NBA Stars’ Minds to Promote ‘Inside Out 2’
Spots featuring Dwyane Wade and Carmelo Anthony to air during Eastern Conference Finals
Assembling Disney’s Upfront: It Takes More Than Magic (Video)
Hundreds of people and 350 feet of LED tile aim to enchant nearly 4,000 attendees
Disney’s Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)
ABC can provide incremental reach for brands
Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk
DRAX direct unlocks incremental demand for Hulu, Disney Plus
Disney Sells Out Commercial Inventory During Oscars Broadcast
Don Julio, Rolex, Bank of America integrated into awards show
