Cross-Platform measurement

Latest about Cross-Platform measurement

Fox Tubi

Fox Using Innovid To Measure Cross-Platform Viewership

By Jon Lafayette last updated

Deal an expansion of previous work with Tubi

Currency
Roku headquarters

Roku, Nielsen Offer Cross-Platform Reach, Frequency Measurement

By Jon Lafayette published

Capability in Nielsen Total Ad Ratings underpins Nielsen One

Currency
Sean Muller

iSpot Adds Demographics to Cross-Screen Measurement

By Jon Lafayette published

Person-level data measures delivery against ad buying currency in real time

Advertising
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ComScore, CIMM Unveil Cross-Platform Data Set

By Mike Farrell published

Content
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It's Time to Get the Return-Path Data Together

By Jane Clarke, CIMM published

MCN Guest Blog
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TV Viewing Up 7%: comScore Report

By Jon Lafayette published

Technology
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VAB Offers Way to Compare TV vs. Digital

By Jon Lafayette published

Marketing
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A+E, AMC Beta Test Comscore Campaign Ratings

By Jon Lafayette published

Audience Measurement