CIMM
Latest about CIMM

Coalition for Innovative Media Measurement Combines With The Attention Council
By Jon Lafayette published
Group will continue to study attention in media and advertising business

Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds
By Jon Lafayette published
Report from Go Addressable, CIMM outlines best practices

CIMM To Assess Value of Panels in Cross-Platform Measurement
By Jon Lafayette published
Project led by Joan FitzGerald and Jonathan Steuer

CIMM Study Looks For Smarter Ways To Use Smart TV Viewing Data
By Jon Lafayette published
Caroline Homer to lead initiative

Tameka Kee Named Deputy Managing Director at CIMM
By Jon Lafayette published
Exec was director of marketing & communications at Black Innovation Alliance

ANA, 4As, CIMM To Study Multi-Currency TV Market
By Jon Lafayette published
Networks buyers, looking at alternatives to Nielsen

Jon Watts Named To Succeed Jane Clarke as Head of CIMM
By Jon Lafayette last updated
Retiring Clarke has been managing director of CIMM since it was founded in 2009
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