CIMM Latest about CIMM It's Time to Get the Return-Path Data Together By Jane Clarke, CIMM published 18 July 16 MCN Guest Blog Merger Will Boost Competition, Cooperation By Jane Clarke, CIMM published 5 October 15 MCN Guest Blog Five Ways to Prepare for the Audience Measurement Revolution By Jane Clarke, CIMM published 14 January 16 MCN Guest Blog Wanted: Cross-Platform Ad Measurement Gauge By MCN Staff published 15 April 15 Technology ‘Super Users’ More Engaged Than TV, Digital-Only Viewers By Jon Lafayette published 12 November 15 Technology 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Five Ways to Prepare for the Audience Measurement Revolution By Jane Clarke, CIMM published 14 January 16