CIMM Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds Report from Go Addressable, CIMM outlines best practices CIMM To Assess Value of Panels in Cross-Platform Measurement Project led by Joan FitzGerald and Jonathan Steuer CIMM Study Looks For Smarter Ways To Use Smart TV Viewing Data Caroline Homer to lead initiative Latest CIMM Wanted: Cross-Platform Ad Measurement Gauge By MCN Staff published 15 April 15 Multichannel News ComScore, CIMM Unveil Cross-Platform Data Set By Mike Farrell published 22 April 15 Multichannel News Five Ways to Prepare for the Audience Measurement Revolution By Jane Clarke, CIMM published 14 January 16 Multichannel News ‘Super Users’ More Engaged Than TV, Digital-Only Viewers By Jon Lafayette published 12 November 15 Multichannel News 12Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1‘Judge Judy,’ ‘Hot Bench’ Renewed for 2 More Years 2ESPN, Amazon Prime Video Reportedly Close To New Deals With the NBA 3RuPaul Game Show ‘Lingo’ Returns to CBS May 24 4Catchy Comedy Features ‘Gomer Pyle, USMC’ Weekend Marathon 5Serious, Big-Boy Cord-Cutting Finally Catches Up to Charter — Top Pay TV Provider Just Had Its Worst Quarterly Customer Losses Ever
Five Ways to Prepare for the Audience Measurement Revolution By Jane Clarke, CIMM published 14 January 16