Latest about churn
For Streamers, Not All Churn Is Bad, New Research Finds
Services should compete for certain high-value subscribers, even if they’re likely to drop out eventually, Magid says
Yikes! 33% of Premium SVOD Subscribers Are ‘Serial Churners,’ Antenna Says
Research company claims one-third of U.S. users of the major subscription streaming services regularly sign up for and quit paid video entertainment services
Churn Was Way Up Again in Q3 for the Major U.S. SVOD Services
After weighted active monthly churn spiked to nearly 7% a year prior, it increased significantly once again in September for premium subscription streaming services including Netflix, research company Antenna found
Churn Is Back: 32 Million U.S. Households Are 'Service Hoppers,' Parks Says
Churn is back up again after taking a little pandemic break, according to research company
Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year
Arm yourself with data to help fight off subscription fatigue
Streaming Biz Faces 30% Churn Rate in 2022
Deloitte shocks--shocks!-- the streaming biz by projecting a massive 150 million service cancellations next year
Peacock Has the Highest Churn in Subscription Streaming, Survey Says
Kantar report finds overall SVOD churn was largely flat in Q2
Churn Rates for Subscription OTT Services Hit 20% in the Back Half of 2020
Streaming consumers suddenly had more choices than ever, and analyst Brett Sappington says they enjoyed their freedom
