ana

Executive had been with Nielsen

ANA, 4A’s distance themselves from IAB stance on particular efforts to legislate fixes

ANA‘s Bob Liodice says members are radically altering their business

Look to leverage Big Brands and Big Tech in fight

Said one-third of members plan to cut or cut back advertising in that country

Supporters of the measure say the practice’s harms outweigh its benefits

Headed ad agency group’s advocacy efforts for more than three decades

Advertiser lay down the media measurement law, including fully backing MRC

Exec had been with WarnerMedia

But majority of members signal it is key to do so