Latest about addressable ads
Go Addressable Survey Finds 81% of Advertisers Satisfied
37% say they plan to boost spending in 2023
Advanced Advertising Summit: Blockchain Could Play ‘Critical’ Role in Ad-Tech
Viant CEO Vanderhook offers advice to ad-tech startups
Advanced Advertising: Addressable Ads Are In Demand But Need More Help
Advanced Advertising Summit panel was optimistic but realistic about competing interests, complications
It’s Time To Tear Down the Walls:
The Future of Addressable Advertising
Is Interoperability
Cable Giants Enlist Dish, Vizio To Fix Addressable Logjam
Top cable operators Comcast and Charter Communications, unable by themselves to make addressable advertising easy for marketers, have enlisted Dish Network and Vizio to try to solve their problem.
Vizio Claims 11.2 Million Addressable Enabled TV
Vizio said it can now dynamically insert commercials into live programming, enabling addressable ad campaigns that can reach 11.2 million of its smart TVs.
Advanced Ads: Making the Move from Experimental to Mainstream
GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go
