Latest addressable ads
Advanced Advertising: Addressable Ads Are In Demand But Need More Help
By Kent Gibbons published
Advanced Advertising Summit panel was optimistic but realistic about competing interests, complications
It’s Time To Tear Down the Walls: The Future of Addressable Advertising Is Interoperability
By Bruce Anderson last updated
Cable Giants Enlist Dish, Vizio To Fix Addressable Logjam
By Jon Lafayette last updated
Top cable operators Comcast and Charter Communications, unable by themselves to make addressable advertising easy for marketers, have enlisted Dish Network and Vizio to try to solve their problem.
Vizio Claims 11.2 Million Addressable Enabled TV
By Jon Lafayette published
Vizio said it can now dynamically insert commercials into live programming, enabling addressable ad campaigns that can reach 11.2 million of its smart TVs.
Advanced Ads: Making the Move from Experimental to Mainstream
By Mike Farrell last updated
GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.