ad-tech

Latest about ad-tech

FreeWheel
FreeWheel Adds Programmatic Depth By Acquiring Beeswax

By Jon Lafayette Published

Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.

Advertising
From left: H. Richard Greene as Jim Hobart, Jon Hamm as Don Draper and Paul Johansson as Ferg Donnelly in AMC's 'Mad Men'
AMC Networks Moves Ad Tech to FreeWheel

By Jon Lafayette Published

In a rare shift in the ad tech world, AMC Networks is moving its back-office commercial serving business to Comcast’s FreeWheel, sources said.

Advertising
Pile of money
Ad Tech Firm PubMatic Prices IPO at $20 a Share

By Jon Lafayette Published

In a booming market for ad tech companies, PubMatic priced its initial public offering at $20 a share and said trading will begin on the Nasdaq Global Market on Wednesday.

Currency
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adRise Nets Cash, Content from MGM and Lionsgate

By Jeff Baumgartner last updated

Technology
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Telenor Buys Into Ad-Tech

By Jeff Baumgartner last updated

Advertising
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Mediaocean Agrees to Acquire 4C Insights

By Jon Lafayette Published

Mediaocean agreed to acquire 4C Insights in a deal that combines Mediaocean’s ad platform with 4C’s data and analytics.

Advertising
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Meredith Sells 60% Viant Stake to Co-Founders

By Jon Lafayette last updated

Companies will remain data partners

Business
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Comcast Promotes Marcien Jenckes to President, Advertising

By Jeff Baumgartner Published

Advertising
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Ooyala Laying Off 14% Amid Restructuring: Report

By Jeff Baumgartner Published

Streaming
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Corus, Visible World Forge Programmatic TV Deal

By Jeff Baumgartner Published

Advertising
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