Latest ad-tech
FreeWheel Adds Programmatic Depth By Acquiring Beeswax
By Jon Lafayette published
Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.
AMC Networks Moves Ad Tech to FreeWheel
By Jon Lafayette published
In a rare shift in the ad tech world, AMC Networks is moving its back-office commercial serving business to Comcast’s FreeWheel, sources said.
Ad Tech Firm PubMatic Prices IPO at $20 a Share
By Jon Lafayette published
In a booming market for ad tech companies, PubMatic priced its initial public offering at $20 a share and said trading will begin on the Nasdaq Global Market on Wednesday.
Mediaocean Agrees to Acquire 4C Insights
By Jon Lafayette published
Mediaocean agreed to acquire 4C Insights in a deal that combines Mediaocean’s ad platform with 4C’s data and analytics.
Meredith Sells 60% Viant Stake to Co-Founders
By Jon Lafayette last updated
Companies will remain data partners
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