Latest ad-tech
Netflix Plan For A Tier With Commercials A Positive Sign for Ad Tech: Analyst
By Jon Lafayette last updated
Matthew Swanson of RBC Capital Markets calls revelation 'vindication for the long-term CTV ad market'
Integral Ad Science Buys Publica for $220 Million
By Jon Lafayette published
Integral Ad Science said it acquired CTV advertising platform Publica for $200 million in cash and stock.
Magnite Shuffles Management, Names SpotX’s J. Allen Dove CTO
By Jon Lafayette last updated
Magnite, following the $1.14 billion acquisition of SpotX, reorganized its management, putting several SpotX executives into key positions.
Verizon Sells Off Ad Tech, Media Assets for $5 Billion
By Jon Lafayette published
Buyer is Apollo Global, which owns Cox Media Group
Extreme Reach Buying Adstream as Industry Consolidation Continues
By Jon Lafayette published
Adstream CEO Daniel Mark to become chief strategy officer of combined firms
Ad Tech Firm GumGum Gets $75 Million From Goldman Sachs
By Jon Lafayette published
Funds will be used to make contextual products more available
FreeWheel Wins Consolidated ViacomCBS Ad Tech Business
By Jon Lafayette last updated
Comcast unit FreeWheel wins pitch over Google
FreeWheel Adds Programmatic Depth By Acquiring Beeswax
By Jon Lafayette published
Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.
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