ad-tech
Latest about ad-tech

Tremor International Acquires Amobee for $239 Million
By Jon Lafayette last updated
Deal expands Tremor’s presence in U.S. CTV ad market

Netflix's Decision To Work with Microsoft a Mostly Positive Surprise
By Jon Lafayette last updated
Wall Street analysts, ad tech industry leaders say the devil is in the details

Snap Shares Plummet 43% on Concern Economy Will Hurt Revenue Growth
By Jon Lafayette last updated
Other ad tech stocks fall

Netflix Plan For A Tier With Commercials A Positive Sign for Ad Tech: Analyst
By Jon Lafayette last updated
Matthew Swanson of RBC Capital Markets calls revelation 'vindication for the long-term CTV ad market'

Integral Ad Science Buys Publica for $220 Million
By Jon Lafayette published
Integral Ad Science said it acquired CTV advertising platform Publica for $200 million in cash and stock.

Magnite Shuffles Management, Names SpotX’s J. Allen Dove CTO
By Jon Lafayette last updated
Magnite, following the $1.14 billion acquisition of SpotX, reorganized its management, putting several SpotX executives into key positions.

Verizon Sells Off Ad Tech, Media Assets for $5 Billion
By Jon Lafayette published
Buyer is Apollo Global, which owns Cox Media Group

Extreme Reach Buying Adstream as Industry Consolidation Continues
By Jon Lafayette published
Adstream CEO Daniel Mark to become chief strategy officer of combined firms
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