Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.
In a rare shift in the ad tech world, AMC Networks is moving its back-office commercial serving business to Comcast’s FreeWheel, sources said.
In a booming market for ad tech companies, PubMatic priced its initial public offering at $20 a share and said trading will begin on the Nasdaq Global Market on Wednesday.
Mediaocean agreed to acquire 4C Insights in a deal that combines Mediaocean’s ad platform with 4C’s data and analytics.
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