Latest about ad fraud
DoubleVerify Sees Less ‘TV Off’ Ad Fraud With ‘On-Screen’ Certification
Certified campaign shows higher attention levels
Ad Fraud Schemes Detected By DoubleVerify Jumped 70% in 2021
CTV growth increases risk for fraud but results in more attention by consumers
DoubleVerify Detects $8 Million a Month ‘ViperBot’ Video Ad Fraud Scheme
Global racket affects CTV and mobile video
Fraud Playing Scrooge as CTV Advertising Spikes During Holidays
Bah, humbug! As advertising on connected TV spikes during the holiday season, fraud and invalid traffic are dropping lumps of coal into the industry’s wassail bowl.
$6 Million a Month Screensaver CTV Fraud Caught by DoubleVerify
DoubleVerify said it detected a new fraud targeting the fast-growing connected TV ad market that has been creating invalid ads worth $6 million a month by hijacking the screen savers on CTV devices.
DoubleVerify Claims Its Video Filtering Reduced Fraud and Ad Quality Issues
Early adopters see 85% lower ad fraud and sophisticated invalid traffic by 85%
Flashtalking, Viant Team Up To Prevent OTT Ad Fraud
Ad tech companies Flashtalking and Viant said they were teaming up to protect clients from buying fraudulent over-the-top and connected TV inventory.
