Latest ad fraud
Fraud Playing Scrooge as CTV Advertising Spikes During Holidays
Bah, humbug! As advertising on connected TV spikes during the holiday season, fraud and invalid traffic are dropping lumps of coal into the industry’s wassail bowl.
$6 Million a Month Screensaver CTV Fraud Caught by DoubleVerify
DoubleVerify said it detected a new fraud targeting the fast-growing connected TV ad market that has been creating invalid ads worth $6 million a month by hijacking the screen savers on CTV devices.
DoubleVerify Claims Its Video Filtering Reduced Fraud and Ad Quality Issues
Early adopters see 85% lower ad fraud and sophisticated invalid traffic by 85%
Flashtalking, Viant Team Up To Prevent OTT Ad Fraud
Ad tech companies Flashtalking and Viant said they were teaming up to protect clients from buying fraudulent over-the-top and connected TV inventory.
DoubleVerify Stops Ad Fraud Schemes Linked Under OctoBot
Family of scams launched in November 2019
New $5 Million a Month Ad Fraud Hijacks Real CTV Device Sessions
A new ad fraud scheme called SneakyTerra that manages to hijack real CTV Devices and could have cost advertisers more than $5 million, has been uncovered.
