WSJ: Nielsen to Measure Netflix, Amazon

Nielsen will begin measuring viewership for programming streamed via digital services such as Netflix and Amazon in December, according to The Wall Street Journal.

The report, which cited client documents reviewed by the financial news service, claims that by analyzing the audio from digital over-the-top feeds, Nielsen will be able to identify the programming being streamed without the cooperation of streaming services.

A statement by Nielsen senior vice president Brian Fuehrer to The Wall Street Journal indicates that the programming measured will be that of existing Nielsen clients.

Netflix, Amazon, Hulu and other over-the-top services have long rebuffed calls for them to release viewership data.

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