According to iSpot.tv, from Jan. 1 through March 9, marketers of weight loss products and services spent an estimated $101.9 million on 65,212 national TV ad airings, yielding 9.2 billion ad impressions, of which 7.2 billion were live.
The top 5 marketers ranked by spend: Weight Watchers, Nutrisystem, Jenny Craig, Zeltiq Aesthetics (the medical technology company behind the CoolSculpting system) and Hydroxycut.
Broadcasting & Cable has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly view of spending by industry. Learn more about the iSpot.tv platform and methodology here.
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