Fox News was the most watched cable network last week in both primetime and total day for the first week of March, according to Nielsen.
The news networks averaged 2.4 million viewers in primetime to top all cable networks for the week of March 1 to March 7 -- its third straight weekly win in the category, reported Nielsen. MSNBC finished second with 1.9 million viewers.
TNT, on the strength of its March 7 NBA All-Star Game coverage, moved up to third place with 1.3 million viewers, topping fourth place CNN’s 1.2 million viewers. HGTV and Hallmark Channel tied for fifth with 1 million viewers.
History (944,000), TBS (893,000), Discovery Channel (864,000), and Food Network (805,000) rounded out the top 10 most watched networks in primetime for the week.
Fox News’ 1.3 million average viewers on a 24-hour basis topped MSNBC’s 1.1 million viewers in the category. CNN, HGTV, Hallmark Channel, TNT, Food Network, Investigation Discovery and INSP were all top 10 finishers on a total day basis, said Nielsen.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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