The Weather Network, a supplier of multi-platform weather information services, has expanded its reach with the launch of an app for Roku players and integrated Roku TVs.
The app, which provides users with localized and personalized weather-related content, also supports multiple languages (it’s available in English, Spanish, German, Italian, French, and Portuguese), IP-targeted localized forecasts (for the live channel/interactive app), and PointCast, a technology that provides weather information within 0.6 miles of the user’s U.S. zip code.
"The Weather Network channel on the Roku platform is designed to bring consumers a different way of accessing the weather," said Naomi Lipowski, director of TV apps and emerging platforms at The Weather Network’s parent company, Pelmorex Media, in a statement. "The Weather Network team is dedicated to continuously evolving the way consumers receive their weather information and giving users broader access via Roku devices is the next step in this evolution."
Per stats provided by the company last fall, Roku has about 7.5 million active Roku user accounts worldwide. In a report issued this week, Strategy Analytics put Roku's worldwide shipments of OTT devices (streaming players and sticks) at about 20 million.
The Weather Network’s Roku offering was developed in partnership with U.K.-based TV App Agency.
The Weather Network has also built and launched apps for other platforms, including iOS and Android mobile devices, Opera TV, and connected TVs and/or Blu-rays from Samsung, LG Electronics, and Panasonic, among others. It also offers an interactive app for several MVPD partners, including Telus, MTS, Videotron, Bell ExpressVu and Bell Fibe TV.
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