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Advanced Advertising Summit: Group M’s Gerber Says Measurement Still Key in Advanced Ad Evolution
By Mike Farrell last updated
As streaming services take hold and ad capacity dwindles, industry needs to find ways to sell ads beyond pods and shows

David Zaslav and the [Streaming] Deathly Hallows
By Mike Farrell last updated
Warner Bros. Discovery CEO tries to find the right spell to balance streaming, theatrical and traditional cable distribution in an increasingly terrifying media landscape

Astound Broadband Unveils Astound TV Plus Streaming App
By Mike Farrell last updated
Offering comes as operator launches new 1.2 Gbps service

Could NFL Sunday Ticket Do for Apple TV Plus What It Did for DirecTV?
By Mike Farrell last updated
Apple, Amazon and Disney are the top bidders for the out-of-market football package that put DirecTV on the map

Netflix Again Tops SRG’s ‘Must Keep TV’ Rankings
By Mike Farrell last updated
SVOD pioneer leads 2022 list for fourth straight year; Peacock, Paramount Plus are biggest movers

Bundles Are Nice, But Aggregation's Where It's at for Streamers, Analyst Says
By Mike Farrell last updated
Barclay's Venkateshwar believes bundling will smooth path for offerings centered around core products

Could Fiber Save Netflix?
By Mike Farrell last updated
Rural broadband initiative could give the suddenly saturated streaming business an inroad to a much needed new customer base
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