Warner Bros. Discovery Reportedly Settles on 'Max' for Name of Its New SVOD Rollup, But It'll Have to Fight a Supplement Maker For the Domain

HBO Max and Discovery Plus rollup
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Warner Bros. Discovery is reportedly leaning into the name "Max" for the upcoming rollup of its HBO Max and Discovery Plus streaming services. 

According to CNBC, the moniker is being vetted by company lawyers and remains unofficial. 

The combination of the two streaming services, expected to consummate in the middle of next year, is operating under the internal project code name "BEAM," according to the report.

Lawyers are vetting other names, but Max is reportedly the fav. 

Citing the same unnamed sources, CNBC also reported that the new UI for the combined services will have an base aesthetic not too dissimilar from Disney Plus, with landing hubs established for distinct brands such as "HBO," "Discovery," "DC Comics" and "Warner Bros." 

It should be noted that "Max.com" is currently in use by Max International, a global provider of Glutathione, which the company bills as "the body's master antioxidant." 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!