Jody Vogelaar, late of 21st Century Fox/News Corp., will join Roku on April 29 as vice president of global partner marketing, where he will oversee the over-the-topper’s marketing relationships with both content and OEM partners.
Prior to joining Roku, Vogelaar was with 21st Century Fox/News Corp marketer, leading pay-television and digital acquisition marketing assignments in the U.S., China, and U.K. over the last decade.
As a vice president of distribution marketing at Fox Networks, he oversaw more than 100 annual partner marketing campaigns with MVPDs, connected device platforms, and electronic sell-through distribution partners for Fox, FX Networks, and the National Geographic Channels.
Article continues belowBefore Fox, Vogelaar led marketing and branding for the launch of digital paid content at The Times & Sunday Times in the U.K., and, before that, was with ABC, Disney Interactive Media, and CBS's pay-television division.
Roku has shipped about 8 million devices in the U.S., but has not yet released international sales figures.
