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Viewers Stream In for Sling TV

Hundreds of thousands of people have already preregistered for Sling TV, the new over-the-top television service from Dish Network.

Sling TV was officially introduced at the Consumer Electronics Show on Jan. 5. At that point, the company put up a website allowing consumers to preregister, and Sling TV officials say the response has been overwhelming.

“We were building something pretty interesting but the reception that we got was beyond anything I could have imagined,” says Roger Lynch, CEO of Sling TV.

Sling TV is offering a handful of networks, led by ESPN, for $20 a month. Other networks on the service include CNN, TNT, TBS and Adult Swim from Turner, Food Network and HGTV from Scripps Networks Interactive and Disney Channel and ABC Family from Disney.

“The response has been phenomenal, so when we start rolling out, we’re going to have to start with just the people who preregistered,” Lynch says. “People can still preregister, but we’ve had hundreds of thousands of people [sign up]. And there’s been no marketing.”

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Read the Multichannel News review of the Sling TV service here