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ViacomCBS Partners with AWS, Moves All Broadcast Operations to the Cloud

Amazon Web Services
(Image credit: Amazon Web Services)

Amazon Web Services today announced that ViacomCBS will migrate its entire broadcast operational footprint to its cloud-based service portfolio. 

The deal calls for the media conglomerate to move its complete broadcast wherewithal, including 40 global data and media centers, and 425 linear TV channels, to the world’s biggest cloud services operation. 

The shift, Amazon said, will enable the broadcaster to “spin up new channels faster, dynamically assemble live content to optimize delivery over any distribution channel, add image and video analysis to applications, and automate workflows.”

ViacomCBS plans to use AWS Elemental media services as well as AWS machine learning technologies. These include Amazon Rekognition, an AWS service that adds intelligent image and video analysis to applications. Also featured is Amazon SageMaker, AWS’s service for building, training, and deploying machine learning models), to quickly scale video processing resources, automate workflows, and predict audience preferences.

“With AWS, we will be able to automate and streamline our processes for content production, licensing, and distribution to consumer streaming services and innovate faster to deliver improved customer experiences,” said Phil Wiser, executive VP and chief technology officer at ViacomCBS, in a statement. “We are thinking and acting aggressively to build on the major disruptions that ViacomCBS is bringing to the market with our leading global content and services. AWS’s deep portfolio of services will help us unleash the power of content in new and interesting ways that benefit our advertisers, licensing partners, and streaming services.”