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Viacom Rides Brightcove’s Video Cloud

Viacom has tapped Brightcove’s Video Cloud platform to deliver native video apps on multiple platforms, initially targeting iOS and Android devices and Xbox consoles.

Under the deal, which is now central to Viacom's TV Everywhere strategy, the media giant will work with Brightcove to offer long-form programming to those devices and bake in support for closed-captioning, authentication, audience measurement and in-stream advertising.

The first Viacom properties to tap into Brightcove Video Cloud include MTV, Nickelodeon and Comedy Central. Initially, Viacom will offer native video apps for the iPhone, iPad and Xbox devices, with future plans to expand to Android smartphones and tablets.

“Consumers today want to access their favorite shows from any device at any location,” said David Kline, SVP at Viacom, in a statement. “Brightcove’s solutions remove the complexity of video publishing and distribution across devices and makes it easy for us to expand our second screen and TV Everywhere offerings. Brightcove’s flexible, modular platform capabilities also help our brands achieve their specific objectives and fulfill their complex requirements for delivering high-quality video experiences.”

Financial terms were not disclosed. Viacom originally joined the Brightcove customer roster in 2012.

Brightcove, which counts Comcast-owned thePlatform among its competitors and claims to have more than 6,300 customers, posted a second quarter loss of $3.3 million on revenues of $26.9 million, up 24% versus the year-ago quarter. As of June 30, Brightcove’s platform turned out an average of 919 million streams per month, up from 853 million streams per month on average during the first quarter of 2013.