Viacom Names Jose Tolosa Chief Transformation Officer

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As he tries to turn around Viacom, CEO Bob Bakish has named Jose Tolosa as chief transformation officer.

Tolosa had been chief operating officer of Viacom International Networks, where he worked closely with Bakish before Bakish was elevated to CEO last year.

Related: Viacom Reports Higher Fourth-Quarter Earnings

In his new job, Tolosa will oversee a team responsible for developing and executing the company’s strategic priorities.

"Jose brings to this new role a strategic and global perspective and unmatched insights into Viacom's business,” Bakish said. “At VIMN, he played an instrumental role in evolving our international media business, including the launch of our highly successful Play Plex mobile apps and their ongoing expansion to the U.S. As chief transformation officer, Jose will build on this strong track record by ensuring we are aligning our operations to meet our goals and best position Viacom for the future."

Tolosa joined Viacom in 2008 and held a number of positions at Viacom’s international division.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.