Latest Bob Bakish
ViacomCBS Sets Investor Event for Streaming Plans
ViacomCBS CEO Bob Bakish said the company will be holding an investor event early next year to explain its streaming strategy before it relaunches CBS All Access as Paramount Plus.
ViacomCBS' Bakish Touts New Amazon Deal for CBS All Access
But he’s conspicuously mum on Roku
Sellers Lay Out Flexible Approaches to Upfronts
The upfront picture has gotten a bit clearer as programmers lay out plans to present their programming and ad products for media buyers and clients.
