Verizon Adds Starz to +play Content Hub

Verizon Plus Play
(Image credit: Verizon)

Verizon has added the Starz app to the list of subscription entertainment options buyable via the new Verizon +play content hub. 

Officially launched into beta in December, +play offers consolidated Amazon Prime Video Channels-like purchasing and billing for more than 20 subscription streaming services, including Netflix and HBO Max. 

Unlike Amazon's Channels, however, +play allows its users to consume Starz directly via the Starz app, rather than disaggregating its content into a Verizon application. 

Owned by Lions Gate, Starz features original series including Outlander and BMF, the latter of which debuts its second season Friday. The streaming app also lets users access the various linear incarnations of the Starz brand. 

Offered to Verizon's wireless and fixed wireless access customers, the mobile giant is aggressively plugging its new content hub by giving away a year free of Netflix's $19.99-a-month premium tier. 

As for Starz, Thursday's Verizon announcement (opens in new tab) said nothing about a +play break on the regular $8.99-a-month subscription price. 

“We’re building +play to not only solve for our customers’ common pain points, but to give them value and savings they can’t get anywhere else,” said Erin McPherson, Verizon chief content officer, in a statement. “Adding Starz to the entertainment services available through +play beta gives our customers even more choice when it comes to accessing the content they love, and we’re thrilled to have them aboard.”

Added Alison Hoffman, Starz president of domestic networks: “Our fan favorite titles, including the Power Universe series, Outlander, P-Valley and the highly anticipated sophomore season of BMF that debuts tomorrow, are just a few examples of the bold storytelling we are thrilled to make easily available to Verizon customers on their new content hub.”

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!