B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through Aug. 26).
On the strength of 226 million TV ad impressions, USA Network tops our ranking with a promo for its upcoming 10-episode horror “television event” The Purge. Food Network promotes The Great Food Truck Race at No. 2, moving up a slot from last time and making room for a new No. 3: FX’s moody promo for Mayans MC.
Rounding out the ranking: ABC’s brief teaser for A Million Little Things, holding steady at fourth place, and HGTV’s high-energy network sizzle promo, covering its various shows and stars, at fifth.
Article continues belowNotably, The Great Food Truck Race scores the highest iSpot Attention Index (139) in our ranking, getting 39% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
