As part of our comprehensive upfronts coverage, B&C has teamed up with iSpot.tv to take a close look at networks on the upfronts calendar. Today the spotlight is on CBS.
The 10 top spending marketers/brands on CBS over the last two quarters (Oct. 1, 2015-March 31, 2016) are: Verizon, GEICO, AT&T, Honda, Ford, Toyota, McDonald’s, Southwest Airlines, Subway and Hyundai.
Also over the last two quarters, CBS’ five top shows/programming ranked by marketer spend: NFL Football, Super Bowl 50, the 2016 NCAA Basketball Tournament, The Big Bang Theory and College Basketball.
Broadcasting & Cable has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you in-depth information about national ad spending. Learn more about the iSpot.tv platform and methodology here.
Complete Coverage: Upfronts 2016
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.