Turner will launch the live sports streaming service Bleacher Report Live (B/R Live) on April 7.
Turner described the service as “the central hub for both the discovery and consumption of live sports content,” allowing fans to “find and watch their favorite sports content anywhere, anytime and on the screen of their choice.”
Starting this summer, B/R Live will implement flexible pricing options, with direct access to live games for purchase on an a la carte or subscription basis.
The platform helps users find and watch live sports with the ability to scroll through a feed of real-time sports events, and offers personalization features that aggregate live sports content.
Sports on the platform include soccer’s UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships and the PGA Championship, as well as the National Lacrosse League, The Spring League, Red Bull Global Rallycross and World Arm Wrestling League.
“As viewing habits continue to evolve, Turner is well positioned to provide fans with direct access to premium live sports content that is highly coveted by audiences of scale, including a high concentration of millennials,” said David Levy, president of Turner. “When we first acquired Bleacher Report in 2012, we knew the definition of a network was changing and we anticipated a time when B/R would become a virtual network. Today is a significant step in that direction and we will fully leverage the reach of B/R and its deep connection with passionate sports fans to provide compelling experiences for them across this new, exciting platform.”
NBA League Pass will allow fans to purchase and watch live NBA games in progress at a reduced price.
“For us, it’s really a question of bringing fans what they want,” said Adam Silver, NBA commissioner, offering the example of a fan tuning in as a star player goes for a historic point total.
Lenny Daniels, president of Turner Sports, called B/R Live "a game-changing product that will serve as the ultimate destination for the sports fan."
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.