live sports

Latest about live sports

Alex Morgan of the U.S. national women's soccer team

Live Sports Starts on HBO Max as U.S., New Zealand Women Face Off in Soccer

By Michael Malone published

Programming
Thursday Night Football 2022 pre-season game

Amazon’s Marie Donoghue on How the Streamer Plans to Score Subs with Live Sports

By R. Thomas Umstead last updated

Prime Video’s strategy for building a live sports business is more than just ‘Thursday Night Football’

Programming
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What We Have Learned From The Sudden Disappearance of Live Sports Inventory

By Philip Inghelbrecht published

That it created a buyer's market and many small TV advertisers did quite well

BC Guest Blog
CBS saw a 50% audience lift for the final round of the PGA Tour’s Charles Schwab Challenge, won by Daniel Berger, on June 14.

Live Sports Poised to Tee Off Again

By R. Thomas Umstead published

As some top sports leagues set plans to get back on the field of play amid the pandemic, others are still exploring options for stepping up to the plate.

Programming
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Live Sports Still Score Big-Time on Cable

By Leslie Jaye Goff published

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Return of Sports Isn’t Necessarily a Slam Dunk

By Raghu Khodige, Alphonso published

Viewpoint
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Roku Channel Taps Into Live College Basketball

By Daniel Frankel published

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It's Still Game On for Live TV Sports

By R. Thomas Umstead published

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TV’s Social-Media Appeal

By R. Thomas Umstead published

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Live Sports Still Rules TV Roost

By R. Thomas Umstead published

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