Travel Website TV Spend Hits $58M in 2016

According to, from Jan. 1 through Feb. 29, travel website marketers spent an estimated $58.7 million on 25,563 national TV ad airings, yielding 6.1 billion ad impressions, of which 5.3 billion were live.

The top 5 brands ranked by spend: Trivago, Expedia, Priceline, HomeAway and

Broadcasting & Cable has partnered with, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly view of spending by industry. Learn more about the platform and methodology here.