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TCL Says Google TV-powered Smart TVs Are on the Way

TCL 4-Series on Android TV
(Image credit: TCL)

Chinese consumer electronics company TCL announced Monday that it will soon ship smart TVs based on Google TV, Alphabet’s new iteration of the Android TV OS.

The TVs will arrive in the U.S. and other parts of the world later this year, said TCL in an announcement tied to this year’s virtualized CES conference. 

"The introduction of TCL Google TVs will take our partnership with Google to the next level," said Kevin Wang, CEO of TCL Industrial Holdings and TCL Electronics, in a statement. "Our theme at CES this year is 'Experience More' and by combining cutting-edge displays with smart and convenient content powered by Google, I am confident we will allow people around the world to do just that in 2021.”

Also read: TCL Quietly Expands Android TV Selection

TCL is the second biggest supplier of smart TVs in the U.S., controlling around 14% of domestic marketshare, and surpassed only by Samsung. Most TCL televisions sold domestically have been powered by Roku. But the company began shipping a limited number of sets based on Google’s Android TV last year. 

Also read: Roku Touts North American Smart TV Supremacy Over Samsung

Alphabet’s Google recently upgraded Android TV to include a top-level search-and-recommendation layer called “Google TV.” Over time, Google TV will replace Android TV as the brand name of the entire OS. 

Sony also announced last week that it will ships Google TV-based smart TVs this year. 

"We are excited to partner with TCL to bring Google TV to customers around the world. Google TV is a more helpful and delightful TV experience that helps users find the content they love," added Shobana Radhakrishnan, senior engineering director of Google TV, in a statement.

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!