In addition to taking jabs at the technical issues that have dogged DirecTV Now in the early phases of its service launch, T-Mobile said it is offering a free year of Hulu to AT&T mobile subs who switch to T-Mobile.
Last month, T-Mobile launched a promo that offered a free year of DirecTV Now, AT&T’s OTT-TV service that debuted on Nov. 30, to AT&T mobile subs who defected to T-Mobile.
Under the revised promotion introduced Wednesday, T-Mobile customers who took the DirecTV Now offer can also get a free year of Hulu’s SVOD service with limited commercials (Hulu also offers a commercial free version of the service and is nearing the debut of a new multichannel pay TV service).
T-Mobile said that every former AT&T customer who signed up for a free year of DirecTV Now will receive a notification and a code that gets them a free year of Hulu in the "coming weeks.” Notably, the promo is not combinable with some offers, such as T-Mobile’s Carrier Freedom option.
T-Mobile CEO John Legere also unleashed a tweetstorm to shed light on the Hulu promo while also taking some potshots at DirecTV Now’s recent technical troubles and some of the poor reviews that have followed.
— John Legere (@JohnLegere) January 25, 2017
AT&T has been asked for comment on the new T-Mobile promo.
AT&T disclosed last week that DirecTV Now drove 200,000 video subscriber additions in Q4. AT&T is scheduled to release Q4 numbers today, and DirecTV Now is expected to be a prime topic of the company’s earnings call.
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