Syndication Ratings: 'Family Feud' Leads First-Run Syndication Among Key Female Demographic
Debmar-Mercury’s Family Feud led all of first-run syndication among daytime's key demographic of women 25-54 for the first time in the week ended Oct. 12. The game show improved 42% to hit a 3.0 in the demo, according to Nielsen Media Research. That topped CTD’s Judge Judy, which came in second place overall in the demo at a 2.9, followed by CTD’s Wheel of Fortune in third place at a 2.1.
Meanwhile, only two of the 13 veteran talk shows were up for the week: CTD’s Dr. Phil and NBCUniversal’s Maury. CTD’s Dr. Phil led the talkers for the sixth week in a row, adding 3% for the week and 11% for the year to a 3.1 in households, marking the third largest year-to-year increase of any talk show. Only Debmar-Mercury’s Wendy Williams, which added 23%, and NBCU’s Steve Harvey, which gained 13%, improved more than Phil from the same week last year. Phil also led among women 25-54 with a steady 1.5.
Disney-ABC's Live with Kelly and Michael dipped 3% from the prior week to a 2.8, up 4% from last year at this time.
Warner Bros.’ Ellen dropped 8% to a 2.4, flat compared to last year at this time, while Maury added 5% for the week and year to a 2.0. While gaining for the year, Steve Harvey declined 5% for the week to a 1.8. Wendy Williams was unchanged for the week at a 1.6.
SPT’s Dr. Oz dropped 7% for the week and 30% for the year to a 1.4, but improved 13% among women 25-54 to a 0.9. That tied NBCU's Steve Wilkos in both households, where Wilkos dropped 7%, and the demo, where it was flat.
CTD’s Rachael Ray remained at a 1.3. NBCU’s Jerry Springer stayed at a 1.2. SPT’s Queen Latifah fell 9% to a 1.0, tying CTD’s The Doctors, which was flat. Meredith’s The Better Show also was flat at a 0.2.
Among the rookies, CTD’s Hot Bench, NBCU’s Meredith Vieira and Debmar-Mercury’s Celebrity Name Game all showed slight gains for the week.
Hot Bench, which is double-run in most of its markets like most court shows, hit a new household high with a 1.5, up 7% from the prior session and up 15% from its debut in the week beginning Sept. 15. Hot Bench also led the rookies among women 25-54, increasing 33% from the previous week to a 0.8, the panel court show’s best showing since its debut.
NBCU’s Meredith Vieira grew 9% for the week to a 1.2 in households, while holding steady at a 0.6 in the key demo. Celebrity Name Game, cleared often in access in top markets, gained 9% to a 1.2 in households, although it dropped 25% in the demo to a 0.6. Warner Bros.’ The Real, which also airs on BET and is run multiple times in several top 11 markets, was flat at a 1.0 in households and a 0.7 among women 25-54. Trifecta’s Judge Faith was unchanged at a 0.7 with a 0.3 in the demo.
Overall household leader Judge Judy jumped 4% to a 7.0. Warner Bros.’ People’s Court and Twentieth’s Divorce Court were flat at a 1.7 and 1.5, respectively. Warner Bros.’ Judge Mathis lost 7% to a 1.3. MGM’s Lauren Lake’s Paternity Court recovered 9% to a 1.2.
MGM’s viral video show RightThisMinute rebounded 7% for the week to a 1.6.
In access, CTD’s Entertainment Tonight gave back 6% to a 3.2, but marked its 950th consecutive week as the nation’s top-rated magazine show. CTD’s Inside Edition dropped 3% to a 2.8. Warner Bros.’ TMZ and NBCU’s Access Hollywood both were flat at a 1.9 and 1.7, respectively. Warner Bros.’ Extra was off 6% to a 1.5. CTD’s The Insider held steady at a 1.2. Twentieth’s Dish Nation dropped 10% to a 0.9, while Trifecta’s OK! TV was flat at a 0.2.
Among the games, Wheel of Fortune fell 2% from the previous session to a 6.4 in households, but was even with the same week last year. CTD’s Jeopardy! declined 3% to a 6.2, but improved 5% from last year. Family Feud was flat among households for the week at a 5.8, but up 35% from last year. Disney-ABC’s Who Wants to be a Millionaire with new host Terry Crews faded 5% to a 2.0 in its fifth week and declined 10% from last year at this time.
Off-net sitcom leader, Warner Bros.’ The Big Bang Theory, dipped 2% for the week to a 5.7. Twentieth’s Modern Family declined 8% to a 3.6. Two and a Half Men moved up 7% to a 3.0. Twentieth's Family Guy was unchanged at a 2.4. Twentieth's How I Met Your Mother picked up 5% to a 2.3. Warner Bros.’ rookie Mike and Molly spiked 11% in its third week to a new season-high 2.0. Twentieth’s The Cleveland Show was flat at a 1.8, tying SPT’s Seinfeld, which surged 13%. Twentieth’s King of the Hill and Warner Bros.’ The Middle both remained at a 1.6.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.