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Sling TV President Schlichting Out Amid Subscriber Losses

Former Sling TV Group President Warren Schlichting (Image credit: Sling TV)

Sling TV Group President Warren Schlichting has left the company.

He’ll be replaced by veteran Dish Network programming and marketing executive Michael Schwimmer, who returned to the company last year. 

Also read: Sling TV: Everything You Need to Know About the vMVPD as It Fights For Relevance Amid Dish’s Wireless Future

Schlichting had a nine-year run at Dish Network, and was put in charge of all aspects of virtual MVPD Sling TV in December 2017. He also led program licensing negotiations for both the Dish Network satellite TV and Sling TV platforms. 

Sling TV has hit a growth wall of late, losing around 375,000 subscribers in the last two quarters. Through March 31, it had 2.31 million customers, down 4.7% year over year. 

Sling TV has deployed several aggressive promotional campaigns during the pandemic, essentially offering its programming free of charge. It appears as though subscriber growth in the second quarter hasn't materialized. 

Schwimmer is a Stanford MBA who worked at Dish from 1996-2005 before leaving to become CEO of Fuse Media. He becomes the third executive to take over the five-year-old Sling TV platform. Former CEO Roger Lynch fled to Pandora in 2018, shortly after Schlichting was slotted in rung above him. 

Separately on Monday, Dish announced several executive moves related to its wireless business. Industry veteran Dave Mayo has joined the company as  executive VP of network development. Mayo will oversee Dish's "buildout strategy and execution of the company's deployment of the nation's first standalone 5G network," the company said.

 Jeff Blum has been promoted to executive VP of external and legislative affairs. And John Swieringa has been named group president, retail wireless, and will retain his duties as dish chief operating officer. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!