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Roku Launches Starz Play

Starz will launch its TV Everywhere service Starz Play on Roku players, the network said Tuesday.

The deal allows consumers with Roku Players and Roku TV models the ability to access Starz Play who are authenticated Starz premium subscribers, said network officials.

Roku customers can find Starz Play in the “Movies & TV” category within the Roku Channel Store, said network officials.

“Starz is pleased to launch Starz Play on Roku devices, expanding the reach of Starz Play to millions of Roku customers,” said Scott Barton, Senior Vice President of Branded Digital Content and Products for Starz in a statement. “The Roku platform is a significant addition for our TV Everywhere service and we’re proud to give subscribers another option to watch our critically-acclaimed STARZ Original series and premium movies.”

Starz has also developed versions of Starz Play for the Amazon Fire TV box and Fire TV Stick, Web browsers, iOS and Android mobile devices, Kindle Fire and Nook tablets, and the Xbox 360 and Xbox One. Starz has also optimized the app for the Chromecast, Google’s streaming adapter.

Multichannel News technology editor Jeff Baumgartner contributed to this story. 

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.