Reagan Feeney Joins Hulu as OTT Provider Pursues Live TV Service

Pay TV industry vet Reagan Feeney has been named vice president of network partnerships at Hulu, the OTT-SVOD company that is developing a multichannel virtual MVPD service that’s expected to launch next year.

Feeney, who reports to Hulu senior vice president of strategic partnerships Tim Connolly, will be responsible for managing Hulu’s strategic relationships with carriage agreements with networks and operators as the company expands into services that include live streaming. She started Monday (June 6) and is based at Hulu’s headquarters in Santa Monica, Calif.

Feeney previously was vice president, content at DirecTV, the satellite giant that merged with AT&T last July, where she was responsible for identifying and negotiating general entertainment and sports programming acquisitions, as well as maintaining external business relationships for linear cable channels, out-of-market sports subscription packages, regional sports networks and on-demand sports content.

She was also a member of DirecTV’s programming acquisitions team since 1997, and was promoted to VP in February 2007.

Last month, Hulu CEO Mike Hopkins confirmed that the OTT service provider was developing an over-the-top pay TV service that will deliver a slimmed-down bundle of broadcast and cable channels.

Hulu has not announced pricing and packaging, but reports indicate that it’s eyeing slimmed-down bundles that would cost about $40 per month.

Hulu announced at its recent Upfront presentation that it was approaching 12 million subscribers for its SVOD offering, which now includes an ad-free option.