Philo Says It's Keeping Its Price Point at $20
Announcement follows price hikes by vMVPD rivals YouTube TV and fuboTV
Philo said it's not raising its industry-low $20-a-month price despite price-bump announcements last week by virtual MVPD competitors YouTube TV and fuboTV.
"Here at Philo we wanted to connect with you in case we can provide more context to the streaming market," a Philo rep told Next TV. "This week we added two additional channels, getTV and INSP bringing our channel lineup to 60 and keeping our price point at an affordable $20/month. Popular channels on Philo include A&E, AMC, Comedy Central, Food Network, HGTV, ID, Lifetime, MTV, Nickelodeon, OWN, Tastemade, WE TV, and many more. We also offer a seven-day free trial for new users."
Also read: YouTube TV Raises Price $15 After Adding ViacomCBS Channels
San Francisco-based vMVPD start-up Philo is the latest virtual pay TV service to try to make marketing hay following Google's announcement last week that its YouTube TV service is rising in price from $50 a month to $65. FuboTV also announced last week that it is raising its price from $60 to $65 following its first-ever program licensing deal with Disney.
"As we continue to gain momentum and subscribers, we believe we offer something different than our competitors who are increasingly upping their prices to attempt to break even. We believe our 'skinny bundle' is really the only solution for cord-cutters looking for value," the Philo rep added.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
By Kent Gibbons