The fact that media consumption by Hispanic TV audiences continues to be very different from English-language viewers presents its challenges. But an equally glaring fact is that marketers that have not yet jumped deeply into Spanish-language advertising are missing considerable sales revenue potential from the estimated $1 trillion in annual spending by Hispanic viewers.
Click here to read the full story.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.