NeuLion Strikes Up New Deal With PBA

NeuLion, a provider of live and on-demand digital video distribution systems, said it has renewed its deal with the Professional Bowlers Association (PBA) and helped it introduce upgrades for PBA Xtra Frame, an OTT service.

The upgraded OTT offering, which includes new mobile apps and an enhanced HD video player,  was introduced in time for the PBA’s first “major” of the season, this week’s PBA Firelake Tournament of Champions, NeuLion said.

The PBA launched Xtra Frame with NeuLion in 2010. Xtra Fame offers live and on-demand events, including all PBA, PBA50 and PWBA Tour events and archived ESPN telecasts. It fetches $3.99 for a three-day pass, $7.99 per month, or $64.99 per year.