Netflix Is Faced with ‘Supplements,’ not Competing with Potential Replacements (Infographic)

By Daniel Frankel
published

Over 90% of HBO Max, Peacock and Apple TV Plus customers also subscribe to the No. 1 SVOD service

If the streaming wars were a reality series, they’d be more like The Bachelor than Survivor. 

As the chart provided by streaming aggregation service provider Reelgood shows below, Netflix is clearly “the bachelor.” It’s not competing with potential replacements so much as being complimented by potential suitors. 

A sizable majority of U.S. users for every other major SVOD service also subscribes to Netflix, with Amazon Prime Video and Hulu having the lowest percentage at 86% of their respective customer bases. Fully 91% of those who use Apple TV Plus and Peacock also subscribe to the No. 1 SVOD service. 

But with Netflix serving nearly 73 million U.S. subscribers, it’s important to note that the relationship with its rivals is not reciprocal. According to Reelgood, 65% of U.S. Netflix users also subscribe to Amazon Prime Video. But that’s as high a confluence as there is for the Netflix base. Only 13% of Netflix users also pay for HBO Max, for example. 

Reelgood, which provides a centralized hub for users to search for streaming content across services on iOS and Android devices, based the chart below on more than 2 million streaming media consumers through August 15. 

(Image credit: Reelgood)
Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!